Oh No - Nouveau!
15 November 2012 Filed in: Burgundy News & Views
It is upon us again, one of the greatest marketing scourges ever visited on the wine drinking public, though I believe it has backfired on the producers in a way they would never care to admit. I speak of Beaujolais Nouveau. Read More...
Comments
Beaujolais Noveau
In all of recorded history has there ever been invented a more effective two-edged sword than Beaujolais Nouveau? Beaujolais’ image was plumped up into the stratosphere while its reputation had the legs cuts from under it. The result was that, yes, the whole wide world got to know of a wine called Beaujolais – while also learning that it was cheerful quaffing plonk and no more. And sometimes not that cheerful either. Read More...