They’re all at it now. First it was Tesco, now O’Briens have jumped on the Taittinger “half price” bandwagon, offering the champagne at €29.99, down from a notional €59.99. Let’s get one thing straight: nobody has EVER paid €59.99 for a bottle of Taittinger Brut Réserve champagne in an Irish off licence. It was Tesco who first started telling porky pies about the full price and, while I find it perfectly understandable that O’Briens would want to match them on price in the lead-in to Christmas, I don’t understand why they feel it necessary to try and fool their customers into believing that Taittinger once cost €59.99. Just sell it for €29.99 and leave it at that. Read More...

Tags: Taittinger, Tesco, O'Briens, "Half Price"